júlia malavazzi







free the armpit


Raising your arms takes courage. I mean, you're not going to do it unless you're completely sure you're not all sweaty.

But here’s the thing: with Old Spice, you never have to worry. Our deodorant protects you from sweat and, on top of that, leaves you smelling super good. So we’ve started a movement to encourage people to set their armpits free and feel confident like never before.
All it takes is using Old Spice.















@Old Spice
role: ideia concept & CW










*english version coming soon

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