hey, you.
I’m júlia, a brazilian creative copywriter currently working as an associate creative director at GUT São Paulo.
when I say it like that, it’s hard to believe my first real job was in an HR office, writing about company benefits, health week activations, and birthday cards. yeah, I know.
luckily, I met some creatives crazy enough to rescue me and pull me out
of that tiny, boring room. the rest is history.
other things you should know: I hate capital letters, love playing sports,
and am always looking for an excuse to go to the beach.
let’s talk 🖖🏽
AWARDS AND RECOGNITIONS:
THE ONE CLUB OF CREATIVITY:
NEXT CREATIVE LEADERS 2022
CANNES LIONS:
1X GOLD - SOCIAL & INFLUENCER (FOAMY HAIRCUT)
1X GOLD - CREATIVE EFFECTIVENESS (FOAMY HAIRCUT)
1X SILVER - SOCIAL & INFLUENCER (FOAMY HAIRCUT)
1X SILVER - MEDIA (FOAMY HAIRCUT)
1X SILVER - ENTERTAINMENT FOR SPORTS (FOAMY HAIRCUT)
1X SILVER - DIRECT (FOAMY HAIRCUT)
1X SILVER - SUSTAINABLE DEVELOPMENT GOALS (GREEN DEFINITION)
1X BRONZE - BRAND EXPERIENCE & ACTIVATION (FOAMY HAIRCUT)
1X BRONZE - SOCIAL & INFLUENCER (FOAMY HAIRCUT)
1X BRONZE - ENTERTAINMENT FOR GAMING (GAME-HER)
2X SHORTLIST - ENTERTAINMENT FOR SPORTS (FOAMY HAIRCUT)
2X SHORTLIST - SOCIAL & INFLUENCER (FOAMY HAIRCUT)
1X SHORTLIST - PR (FOAMY HAIRCUT)
1X SHORTLIST - BRAND EXPERIENCE & ACTIVATION (FOAMY HAIRCUT)
1X SHORTLIST - DESIGN (ONE WORD DICTIONARY)
1X SHORTLIST - ENTERTAINMENT FOR SPORTS (SPONSORED WALLS)
1X SHORTLIST - ENTERTAINMENT FOR MUSIC (VOICE OF THE VOICELESS)
D&AD:
1X GRAPHITE - EXPERIENTIAL (FOAMY HAIRCUT)
1X WOOD - MEDIA (FOAMY HAIRCUT)
1X SHORTLIST - ENTERTAINMENT (FOAMY HAIRCUT)
1X SHORTLIST - MEDIA (FOAMY HAIRCUT)
EL OJO IBEROAMÉRICA:
1X GOLD - MEDIA (FOAMY HAIRCUT)
1X GOLD - PR (FOAMY HAIRCUT)
2X SILVER - PR (FOAMY HAIRCUT)
1X SILVER - EL OJO LOCAL: MEJOR IDEA (FOAMY HAIRCUT)
1X SILVER - MEDIA (FOAMY HAIRCUT)
1X SILVER - PRODUCCION GRÁFICA (ONE WORD DICTIONARY)
2X BRONZE - SPORTS (FOAMY HAIRCUT)
1X BRONZE - GRÁFICA (ONE WORD DICTIONARY)
THE ONE SHOW:
1X MERIT - USER GENERATED CONTENT (FOAMY HAIRCUT)
1X MERIT - STUNTS & ACTIVATIONS (FOAMY HAIRCUT)
1X MERIT - DESIGN (ONE WORD DICTIONARY)
CCSP(SÃO PAULO CREATIVE CLUB):
1X GOLD - PR (FOAMY HAIRCUT)
1X GOLD - INTEGRATED CAMPAIGN (FOAMY HAIRCUT)
1X SILVER - PROMOTIONAL ACTION/ DIRECT (FOAMY HAIRCUT)
1X SILVER - DIGITAL (GAME-HER)
1X SILVER - OOH (SPONSORED WALLS)
1X IN BOOK - MEDIA (FOAMY HAIRCUT)
1X IN BOOK - BRANDED CONTENT (GAME-HER)
1X IN BOOK - BEST USE OF INFLUENCERS (GAME-HER)
1X IN BOOK - PROMOTIONAL ACTION (SPONSORED WALLS)
1X IN BOOK - DESIGN (ONE WORD DICTIONARY)
1X IN BOOK - ART DIRECTION (ONE WORD DICTIONARY)
1X IN BOOK - COPYWRITING (ONE WORD DICTIONARY)
1X IN BOOK - ILLUSTRATION (ONE WORD DICTIONARY)
EFFIE AWARDS LATAM:
1X GOLD - ALCOHOLIC BEVERAGES (FOAMY HAIRCUT)
1X GOLD - GRAN IDEA DE MEDIOS (FOAMY HAIRCUT)
1X BRONZE - SOCIAL MEDIA (FOAMY HAIRCUT)
EFFIE AWARDS BRAZIL:
1X GOLD - NON-ALCOHOLIC DRINKS (GAME-HER)
1X GOLD - SOCIAL WELL-BEING (GAME-HER)
1X SILVER - MEDIA INNOVATION (FOAMY HAIRCUT)
1X SILVER - SOCIAL MEDIA (FOAMY HAIRCUT)
1X BRONZE - GREAT MEDIA IDEA (SPONSORED WALLS)
1X BRONZE - YOUNG MARKETING (GAME-HER)
CLIO SPORTS:
1X GOLD - DIRECT (FOAMY HAIRCUT)
1X GOLD - FAN ENGAGEMENT (FOAMY HAIRCUT)
1X GOLD - INTEGRATED CAMPAIGN (FOAMY HAIRCUT)
1X GOLD - PR (FOAMY HAIRCUT)
1X GOLD - SOCIAL MEDIA (FOAMY HAIRCUT)
THE SIDE SHOW AWARDS:
1X SHORTLIST - SOCIAL GOOD (DON'T TOUCH THE ARTS)
EXPERIENCE:
GUT SÃO PAULO
WIEDEN+KENNEDY
SOKO (DROGA 05)
AFRICA CREATIVE
BETC SÃO PAULO
NATIONAL GEOGRAPHIC