hey, you.

I’m júlia, a brazilian creative copywriter currently working as an associate creative director at GUT São Paulo.

when I say it like that, it’s hard to believe my first real job was in an HR office, writing about company benefits, health week activations, and birthday cards. yeah, I know.

luckily, I met some creatives crazy enough to rescue me and pull me out
of that tiny, boring room. the rest is history.

other things you should know: I hate capital letters, love playing sports,
and am always looking for an excuse to go to the beach.

let’s talk 🖖🏽




AWARDS AND RECOGNITIONS: 

THE ONE CLUB OF CREATIVITY:
NEXT CREATIVE LEADERS 2022

CANNES LIONS:
1X GOLD - SOCIAL & INFLUENCER (FOAMY HAIRCUT)  
1X GOLD - CREATIVE EFFECTIVENESS (FOAMY HAIRCUT)
1X SILVER - SOCIAL & INFLUENCER (FOAMY HAIRCUT)  
1X SILVER - MEDIA (FOAMY HAIRCUT) 
1X SILVER - ENTERTAINMENT FOR SPORTS (FOAMY HAIRCUT) 
1X SILVER - DIRECT (FOAMY HAIRCUT)  
1X SILVER - SUSTAINABLE DEVELOPMENT GOALS (GREEN DEFINITION)  
1X BRONZE - BRAND EXPERIENCE & ACTIVATION (FOAMY HAIRCUT)  
1X BRONZE - SOCIAL & INFLUENCER (FOAMY HAIRCUT)
1X BRONZE - ENTERTAINMENT FOR GAMING (GAME-HER) 

2X SHORTLIST - ENTERTAINMENT FOR SPORTS (FOAMY HAIRCUT)  
2X SHORTLIST - SOCIAL & INFLUENCER (FOAMY HAIRCUT)   
1X SHORTLIST - PR (FOAMY HAIRCUT)  
1X SHORTLIST - BRAND EXPERIENCE & ACTIVATION (FOAMY HAIRCUT) 
1X SHORTLIST - DESIGN (ONE WORD DICTIONARY)  
1X SHORTLIST - ENTERTAINMENT FOR SPORTS (SPONSORED WALLS)  
1X SHORTLIST - ENTERTAINMENT FOR MUSIC (VOICE OF THE VOICELESS) 

D&AD:
1X GRAPHITE - EXPERIENTIAL (FOAMY HAIRCUT)
1X WOOD - MEDIA (FOAMY HAIRCUT)  

1X SHORTLIST - ENTERTAINMENT (FOAMY HAIRCUT)  
1X SHORTLIST - MEDIA (FOAMY HAIRCUT)

EL OJO IBEROAMÉRICA:

1X GOLD - MEDIA (FOAMY HAIRCUT)  
1X GOLD - PR (FOAMY HAIRCUT)  
2X SILVER - PR (FOAMY HAIRCUT) 
1X SILVER - EL OJO LOCAL: MEJOR IDEA (FOAMY HAIRCUT)  
1X SILVER - MEDIA (FOAMY HAIRCUT)  
1X SILVER - PRODUCCION GRÁFICA (ONE WORD DICTIONARY)  
2X BRONZE - SPORTS (FOAMY HAIRCUT)  
1X BRONZE - GRÁFICA (ONE WORD DICTIONARY)

THE ONE SHOW:
1X MERIT - USER GENERATED CONTENT (FOAMY HAIRCUT)
1X MERIT - STUNTS & ACTIVATIONS (FOAMY HAIRCUT) 
1X MERIT - DESIGN (ONE WORD DICTIONARY)

CCSP(SÃO PAULO CREATIVE CLUB):
1X GOLD - PR (FOAMY HAIRCUT)  
1X GOLD - INTEGRATED CAMPAIGN (FOAMY HAIRCUT)  
1X SILVER - PROMOTIONAL ACTION/ DIRECT (FOAMY HAIRCUT) 
1X SILVER - DIGITAL (GAME-HER)  
1X SILVER - OOH (SPONSORED WALLS)  
1X IN BOOK - MEDIA (FOAMY HAIRCUT)  
1X IN BOOK - BRANDED CONTENT (GAME-HER)  
1X IN BOOK - BEST USE OF INFLUENCERS (GAME-HER)  
1X IN BOOK - PROMOTIONAL ACTION (SPONSORED WALLS)  
1X IN BOOK - DESIGN (ONE WORD DICTIONARY)  
1X IN BOOK - ART DIRECTION (ONE WORD DICTIONARY)
1X IN BOOK - COPYWRITING (ONE WORD DICTIONARY) 
1X IN BOOK - ILLUSTRATION (ONE WORD DICTIONARY)

EFFIE AWARDS LATAM:
1X GOLD - ALCOHOLIC BEVERAGES (FOAMY HAIRCUT)  
1X GOLD - GRAN IDEA DE MEDIOS (FOAMY HAIRCUT)  
1X BRONZE - SOCIAL MEDIA (FOAMY HAIRCUT)

EFFIE AWARDS BRAZIL:  
1X GOLD - NON-ALCOHOLIC DRINKS (GAME-HER) 
1X GOLD - SOCIAL WELL-BEING (GAME-HER)
1X SILVER - MEDIA INNOVATION (FOAMY HAIRCUT)
1X SILVER - SOCIAL MEDIA (FOAMY HAIRCUT)  
1X BRONZE - GREAT MEDIA IDEA (SPONSORED WALLS)  
1X BRONZE - YOUNG MARKETING (GAME-HER) 

CLIO SPORTS:  
1X GOLD - DIRECT (FOAMY HAIRCUT)  
1X GOLD - FAN ENGAGEMENT (FOAMY HAIRCUT)
1X GOLD - INTEGRATED CAMPAIGN (FOAMY HAIRCUT)  
1X GOLD - PR (FOAMY HAIRCUT) 
1X GOLD - SOCIAL MEDIA (FOAMY HAIRCUT)  

THE SIDE SHOW AWARDS:  
1X SHORTLIST - SOCIAL GOOD (DON'T TOUCH THE ARTS)

EXPERIENCE:

GUT SÃO PAULO
WIEDEN+KENNEDY
SOKO (DROGA 05)
AFRICA CREATIVE
BETC SÃO PAULO
NATIONAL GEOGRAPHIC

©juliamalavazzi
associate creative director
gut são paulo