it's not news to anyone that women's soccer doesn't receive the same visibility as men's. but it's not only on the fields that our players are left out. even at the world's famous soccer games, the Brazilian Women's National Team is not well-represented - there are only random avatars with generic names and faces.
so Guaraná Antarctica, a long-time supporter of women's soccer, had to do something about it. if our players aren't at the most famous soccer games, we’ve decided to put them at the most famous games in the world.
role: concept idea & cw