júlia malavazzi

1. foamy haircut
2. game-her
3. speed coupons
   
4. departures
   
5. field barcode
   
6. green definition
   
7. sponsored walls
   
8. black legend
   
9. 300 NO's
   
10. one word dictionary
    
11. unstained collection
12. free the armpit
13. my supe tasty
    

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juliamalavazzi@icloud.com
(+55) 11 99487-6897

Charles Tanqueray said no to 300 recipes before perfecting his gin. so for the brand's biggest campaign in 200 years, we chose to honor his story by showing that, while
we're used to celebrating the "yeses", it's the "nos" that lead us to something spectacular. to tell that story, we brought someone who knows this better than anyone:
Sarah Jessica Parker.



and to spread this message, we used the one thing the world never stops talking about: what Sarah Jessica Parker wears. so we turned her outfit into our media.

©juliamalavazzi

creative copywriter

almapBBDO