there's nothing more Brazilian Culture than painting walls to support our National Teams when the World Cup it's coming. it's a tradition to paint our flag, players and everything related to soccer - especially in the outskirts and slums.
so, instead of buying traditional OOH, we decided to buy walls. as the official sponsor of the Brazilian crowd, Guaraná chose to transform the fans' art into our World Cup campaign.
role: ideia concept & CW