júlia malavazzi

sponsored walls

there's nothing more Brazilian than painting walls to support our National Teams when the World Cup is coming. it's a tradition to paint our flag, players and everything related to soccer - especially in the outskirts.

so, instead of buying traditional OOH, we decided to buy walls. as the official sponsor of the Brazilian crowd, Guaraná chose to transform the fans' art into our World Cup campaign.

@Guaraná Antárctica     
role: ideia concept  & CW