júlia malavazzi

unstained collection

Heinz Tomato Ketchup is so tasty that it's hard to eat without getting yourself smeared. so, to solve that problem we created the Heinz Unstained Collection: an all-white fashion drop that allows people to eat Heinz Ketchup without worrying on getting stained, because the clothes are fully made with a hydrophobic and stain-proof fabric.

the drop was launched in partnership with Working Title® and besides the clothes, we developed a new burger recipe with a lot of Heinz Ketchup specially created for the occasion: the Dropper.

role: ideia concept & CW